New filings spotted by Bloomberg News(opens in new tab) might point to a possible set of trademarks for Apple’s rumored augmented reality line of headgear – even though Apple itself hasn’t actually filed anything.
It’s only fitting that news of Apple’s potential augmented reality headgear is full of speculation (and basically about as real as anything in augmented or virtual reality). In this case, a trio of United States Patent Trademark Office filings, spotted first by Bloomberg, are now fueling speculation that “Reality One,” “Reality Pro,” and “Reality Processor,” might all be part of Apple’s grand and still speculative AR and VR strategy.
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The records, which TechRadar was able to find, were all filed earlier this month by a company called “Immersive Health Solutions, LLC.” The Delaware company may be, as Bloomberg claims, a shell company, designed to hide Apple’s intentions from competitors and the public.